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I’ve been in the marketing / SEO industry for nearly 15 years.

I’ve worked through massive Google updates like Penguin that changed the way we had to operated.

I’ve adapted to external threats like TikTok that are drastically stealing away searches from the platform.

Recently, we’ve been navigating our way through AI and it’s potential impact on search.

Both AI to automate our jobs (like content writing) and AI that will change the way people find content through search (aka cannibalizing traffic).

We can hypothesize, but the truth is we don’t really know what’s going to happen.

There’s a very real possibility the SEO industry goes up in smoke in the coming years.

But if history tells us anything, it probably won’t.